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B2B Software Sales Representative

About the role

• Own the complete sales cycle from research and outreach through qualification, demo, proposal, close, and handoff to onboarding
• Respond immediately to inbound leads via call, email, and SMS according to the sales SOP
• Run structured discovery conversations covering pain, current tools, decision process, timeline, and budget signals
• Lead product demos with support from the customer success team
• Send proposals and quotes, chase signatures, and confirm kickoff details for won deals
• Close software subscription plans and professional services and onboarding packages
• Research target accounts, build call lists, and run cold and warm outbound motions alongside inbound response
• Manage CRM day to day, including pipeline stages, tags, sequences, touch logging, next steps, close dates, and notes
• Provide light weekly reporting on activity, pipeline, wins, losses, and blockers
• Share call insights with product and marketing teams, including ICP feedback, objections, and feature requests
• Help refine scripts, talk tracks, and ICP definitions as sales scales
• Handle objections and negotiate within approved pricing guidelines, escalating edge cases to leadership
• Report directly to the founder as the first dedicated sales hire

• Proven experience closing, or strongly contributing to closing, B2B software or high-consideration sales (not appointment setting only)
• Excellent spoken English with the confidence and presence to lead live demos and discovery calls independently
• Self-directed, high-ownership mindset, comfortable being the only salesperson reporting directly to a founder
• Strong CRM discipline and ability to follow a documented sales SOP consistently without reminders
• Reliable availability during US business hours with strong outbound phone skills
• Spanish language skills for communicating with Spanish-speaking clients (nice to have)
• Experience selling to SMB, field service, or trade service businesses (nice to have)
• Prior experience as an early or first sales hire at a startup (nice to have)
• Familiarity with CRM tools such as HubSpot or GoHighLevel (nice to have)
• Updated resume
• 1–2 minute Loom video introducing yourself, describing full-cycle B2B sales experience, and walking through a deal owned from first contact through close, including discovery and objection handling
• Loom video submission is required to advance to the next hiring step

• Compensation paid in USD
• Paid bi-monthly on the 15th and 30th
• Additional financial incentives for professional services closings
• Paid Time Off according to company policy
• Holidays observed according to company guidelines
• 100% remote setup
• Full-time basis with dedicated hours