Freelance Content Creator, Copywriter

• Understand each client's positioning, services, audiences and business objectives
• Identify relevant topics, messages and creative angles
• Contribute to defining editorial guidelines and brand tone of voice
• Adapt content to different stages of the customer journey
• Repurpose key ideas and content across multiple formats and channels
• Write content for websites, service pages and other digital platforms
• Create conversion-focused landing pages
• Write compelling headlines, hooks, value propositions and calls to action
• Optimize existing content to improve clarity, impact and conversion potential
• Adapt messaging to different target audiences and customer personas
• Write articles, guides, case studies and other editorial content
• Produce content that strengthens brand expertise, credibility and authority
• Collaborate with SEO/GEO specialists to create content optimized for traditional search engines and AI-powered search and answer engines
• Turn technical or industry-specific information into accessible and engaging content
• Write newsletters and email marketing campaigns
• Create prospecting, nurturing and conversion email sequences
• Produce copy for different marketing campaigns and initiatives
• Adapt messaging according to the channel, audience and campaign objective
• Write content for LinkedIn, Instagram, Facebook and other relevant platforms
• Create effective hooks, captions and calls to action for social media
• Collaborate with Social Media Managers, graphic designers and video editors to turn ideas into engaging content
• Adapt and repurpose content across different platforms and channels
• Use AI tools for research, ideation, content structuring and optimization
• Review, improve and enrich AI-assisted content to ensure quality, relevance and originality
• Maintain a consistent and distinctive brand voice when using AI-assisted workflows
• Stay up to date with emerging tools and practices related to AI-powered content creation
• Work with primarily SMEs and small business clients as a freelance/independent contractor
• Begin as soon as possible

• Solid and demonstrable experience in copywriting and content creation, ideally within an agency environment or working with multiple clients
• Excellent command of persuasive writing techniques, storytelling, hooks, value propositions and calls to action
• Ability to produce both short-form and long-form content, including articles, web pages, newsletters and sales materials
• Good understanding of conversion principles and content structure for websites and landing pages
• Good understanding of SEO content fundamentals
• Knowledge of GEO/AEO and AI-powered search is a plus
• Good understanding of the formats, trends and best practices of major social media platforms
• Strong ability to use AI tools for research, ideation and content production without relying solely on automatically generated content
• Ability to quickly understand different industries and adapt tone, messaging and writing style to each brand
• Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines
• Creative, curious, rigorous, autonomous and highly attentive to detail
• Ability to present concrete examples of content, campaigns, websites or projects delivered will be highly valued
• CV and portfolio or selection of content samples

• 100% Remote
• Fixed-price projects or day-rate assignments depending on the project