Head of Growth Marketing

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
• Build and run CRM and lifecycle marketing across push, email, SMS and WhatsApp, including segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement
• Own app store optimisation and conversion from store to first purchase
• Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance changes
• Build a trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
• Run a high-tempo testing program across channels, audiences, offers and creative
• Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
• Partner with market and title owners, Product and Data to turn commercial priorities into campaigns

• 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
• A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
• Comfortable setting a quarterly growth strategy and building audiences, writing briefs and launching campaigns yourself
• Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; able to design and read experiments and think in unit economics
• Knowledge of performance creative and creative testing engines
• Experience thriving in a fast-moving, remote, growth-stage team and owning a number
• 2+ years of experience managing a team (preferred)
• Experience with D2C strategy at a gaming publisher, including webshop environments (preferred)
• Experience in Africa, the Middle East, or other emerging markets (preferred)

• Own shares in the Company - enabling you to benefit from the value you create
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Birthday leave: Enjoy a paid day off on your special day