Facebook Ads Specialist

• Manage and optimize Meta campaigns across assigned markets
• Monitor campaign and creative performance and identify what is working and what is not
• Analyze winning and losing ads to understand differences in performance
• Develop creative ideas, angles, hooks, messaging, and improvements to existing winners
• Create clear briefs for video editors and graphic designers
• Test creative concepts, offers, messages, and landing pages
• Conduct market and competitor research
• Collaborate with the landing page team to maintain a consistent ad-to-landing-page story
• Review test results and recommend what to scale, stop, or test next
• Track experiments and learnings
• Collaborate across media buying, video editing, graphic design, and landing page teams
• Proactively raise problems, opportunities, and ideas

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field is a plus
• Minimum of 2 years of hands-on Meta ad campaign experience
• Strong understanding of Meta Ads metrics and campaign performance
• Analytical thinker who can explain why an ad is working or underperforming
• Comfortable developing, testing, and iterating creative ideas
• Clear communicator who can turn insights into actionable feedback
• Proactive, organized, and able to manage multiple tests
• Strong plus: experience working with DTC or e-commerce brands and cross-functional creative teams
• Exposure to creative briefs, hooks, angles, UGC concepts, landing page testing/CRO, and/or multiple international markets
• Fluent languages and desired salary requested in application

• Support to help you grow
• Diverse and collaborative team environment
• Opportunity to work in a global, fast-moving agency
• Opportunity to develop creative and digital marketing skills