YOUR NEXT CHAPTER
Marketing Manager
About the role
• Develop and execute VirtuHire's overall marketing strategy and campaigns.
• Manage and grow VirtuHire's LinkedIn, Instagram and TikTok presence.
• Manage and improve VirtuHire website, including content, SEO and lead generation opportunities.
• Plan and manage Google Ads and Meta advertising campaigns.
• Develop and manage email marketing campaigns, newsletters and client communications.
• Create engaging content including written content, short-form video and thought leadership.
• Identify opportunities to generate new clients and inbound leads through digital marketing.
• Explore and develop podcast, video and other content opportunities for VirtuHire.
• Identify relevant PR agencies, publications, podcasts and industry partnerships in the UK and US.
• Monitor marketing performance, analyse results and continuously optimise campaigns.
• Stay up to date with new marketing platforms, trends, AI tools and opportunities.
• 5+ years of marketing experience, ideally in a fast-growing, B2B, technology, recruitment, professional services or similar environment.
• Proven experience developing and executing an end-to-end marketing strategy.
• Strong hands-on experience across social media, content and digital marketing.
• Experience with LinkedIn, Instagram and TikTok.
• Experience managing Meta and Google Ads.
• Experience with email marketing and newsletters.
• Strong copywriting and content creation skills.
• Experience using marketing to support lead generation and business growth.
• Strong understanding of digital marketing analytics and performance metrics.
• Commercially minded, creative and highly proactive.
• Comfortable working independently and taking ownership of the marketing function.
• Experience with PR, podcasts, influencer marketing or media relations would be advantageous.
• Experience using AI and marketing automation tools would be advantageous.