Marketing Operations Specialist

• Partner directly with the Head of Marketing to transform strategic initiatives into clear execution plans
• Develop campaign briefs, launch documentation, marketing roadmaps, timelines, and success metrics
• Support annual and quarterly planning initiatives
• Conduct market and competitive research
• Prepare executive presentations, reporting packages, and business recommendations
• Own campaign planning from concept through launch readiness
• Coordinate cross-functional campaign execution across multiple teams
• Maintain marketing calendars and planning documentation
• Build and maintain marketing dashboards in Tableau
• Monitor campaign performance and marketing KPIs
• Develop executive reporting and present data-driven insights to leadership
• Own campaign tracking standards, attribution processes, and UTM governance
• Measure marketing influence throughout the customer journey
• Support campaign setup and reporting within HubSpot
• Maintain reporting infrastructure and dashboard accuracy
• Perform quality assurance before campaign launches
• Troubleshoot marketing system issues and recommend improvements to technology and workflows
• Manage operational execution of the co-op marketing program
• Build and maintain partner calendars and deliverables
• Track partner commitments and fulfillment
• Coordinate execution across internal stakeholders
• Create partner reporting and performance recaps
• Build and maintain marketing SOPs and documentation
• Standardize planning, reporting, and campaign processes
• Improve departmental workflows through automation and scalable systems
• Leverage AI tools to streamline reporting, campaign planning, documentation, and operational efficiency
• Research emerging technologies and recommend innovative solutions

• 3-5 years of experience in Marketing Operations, Marketing Analytics, Campaign Management, or a similar cross-functional marketing role
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Advanced HubSpot experience, including campaigns, reporting, dashboards, campaign objects, and marketing analytics
• Experience building reports and dashboards using Tableau or a similar business intelligence platform
• Strong understanding of Google Analytics 4, marketing attribution, and UTM tracking
• Experience developing campaign briefs and managing cross-functional marketing initiatives
• Advanced Excel and/or Google Sheets proficiency
• Experience with Asana or similar project management software
• Strong analytical skills with the ability to transform marketing data into actionable business recommendations
• Excellent written and verbal communication skills
• Comfortable leveraging AI tools such as ChatGPT, Claude, Gemini, or similar technologies to improve productivity and workflows
• Full professional proficiency in English, both written and verbal
• Bonus: experience in luxury travel, hospitality, or tourism
• Bonus: experience with marketing automation platforms beyond HubSpot
• Bonus: familiarity with SQL or business intelligence concepts
• Bonus: experience designing operational processes for growing marketing teams
• Bonus: experience implementing AI-powered workflows or automation solutions

• Candidates located outside the United States will be engaged under an independent contractor agreement and will be responsible for managing their own social security and taxes in accordance with the regulations of their home country.
• Direct partnership with the Head of Marketing
• Opportunity to shape marketing operations and improve decision-making through better data
• AI-powered efficiencies and scalable processes
• Collaboration across nearly every department at UJV