Social Media Manager

• Own and grow the company's social media presence, primarily across Instagram and Facebook
• Manage day-to-day social media execution
• Create, schedule, and publish consistent content
• Build and manage the social media content calendar
• Create posts, reels, stories, graphics, and short-form video content
• Write captions, hooks, and calls-to-action
• Stay current with social media trends and platform best practices
• Maintain a consistent, professional, and credible online presence
• Grow the audience and strengthen online credibility
• Identify compelling stories within students, coaches, clients, team, and events
• Capture authentic moments and behind-the-scenes content
• Turn wins, experiences, and transformations into engaging content
• Develop testimonials and success stories
• Track weekly and monthly social media performance
• Monitor follower growth, reach, views, engagement, shares, saves, and leads
• Identify top-performing and underperforming content
• Use data to improve content and posting strategy
• Set and track monthly growth goals
• Test different content, hooks, formats, and strategies
• Provide regular reporting on social media performance
• Capture social content at key events and company experiences
• Collect photos, videos, testimonials, and behind-the-scenes moments
• Identify content opportunities in real time
• Turn event experiences into content before, during, and after events
• Work weekly with the team and support event capture and posting during occasional partial weekend hours
• Own the channel independently, set priorities, and execute without day-to-day management

• Strong understanding of Instagram and Facebook
• Experience creating social media content
• Creative eye and strong attention to detail
• Strong storytelling skills
• Strong writing and communication skills
• Comfortable filming and creating short-form video
• Organized and consistent
• Comfortable working with data and performance metrics
• Proactive and self-motivated
• Understands what makes content engaging
• Focused on growth, credibility, and results
• Ability to work Monday to Friday, 9 AM–5 PM EST
• Additional availability for partial weekend hours to support event capture and posting
• Comfortable working as an independent contractor
• Resume must be formatted in English

• Remote work
• Flexible working arrangements
• Independent contractor flexibility
• Freedom to manage work on your own terms
• Own equipment, taxes, and benefits as an independent contractor