Digital Marketing Executive

• Plan and execute digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company's social media presence
• Measure and report digital marketing campaign performance against ROI and KPIs
• Identify trends and insights and optimize spend and performance
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate end-to-end customer experience across multiple channels and touchpoints
• Instrument conversion points and optimize user funnels

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking

• Employees can work remotely