Senior Product Manager – Monetization and Expansion

• Own how existing Novakid families discover and buy additional courses, products and services
• Own product metrics including added revenue and ARPU
• Turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades
• Own product, offer, pricing and experimentation decisions
• Work with designers, developers, analytical resources and research resources
• Own the Parent Area roadmap as a storefront for add-ons and upgrades
• Improve purchase, upgrade and win-back journeys to increase conversion from offer view to paid
• Build configurable catalogue, bundling, pricing and promotional logic
• Run experimentation programmes for offers, bundles and pricing with guardrails on retention, refunds and parent satisfaction
• Define product events and eligibility signals for in-app nudges and CRM segments
• Work with Content and Pedagogy to discover, validate and launch new paid educational products
• Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions

• 4+ years’ experience in a PM role, including 2+ years owning monetization, pricing, checkout or subscription growth in a B2C subscription product
• A track record of shipping in-product upsell, cross-sell or add-on flows with measurable revenue impact
• Strong experimentation skills: test design, sample sizing, guardrails and honest readouts
• Understanding of subscription billing, entitlements and payment providers such as Stripe
• EdTech or family products experience, where parent and child are different users, is a strong plus
• Ability to thrive in a 100% remote, distributed team environment with core hours GMT+3
• Mastery of tools like JIRA and Slack
• Excellent spoken and written English

• Fully remote work
• A chance to shape the future of AI-driven education
• A fun, dynamic team that loves building innovative products
• Unlimited holidays, because we trust you to deliver