Conversion Rate Optimisation Specialist

• Own the conversion performance of SiGMA Group’s websites, focusing on event ticketing and SiGMA Shop
• Map and own end-to-end user journeys from traffic through post-purchase
• Design journey strategies by audience, market, device and traffic source
• Apply behavioural psychology to improve conversion journeys
• Identify funnel drop-offs, friction and bottlenecks using GA4, heatmaps, session recordings and user feedback
• Segment performance by device, source, campaign, geography and customer type
• Own the CRO roadmap and testing backlog
• Build hypotheses, write experiment briefs and define success metrics
• Run and analyse A/B and multivariate tests
• Optimise checkout steps, mobile checkout, payment methods and payment success rates
• Grow average order value through upgrades, packages, bundles, add-ons, upsells and cross-sells
• Validate GA4, GTM and HubSpot tracking for key journey events
• Report weekly on conversion, revenue, abandonment and test results
• Quantify incremental revenue from the CRO programme
• Partner with Paid Media, Social, Content, Product, UX/UI and Engineering
• Translate findings into requirements and review new journeys before build
• Support evaluation of ticketing, e-commerce, payment and testing platforms
• Audit ticketing journeys, establish baselines, identify revenue leaks, deliver a prioritised roadmap and launch initial experiments within the first 30 days

• 4+ years in CRO, growth or e-commerce optimisation, with a proven record of increasing website revenue
• Expertise in user journey mapping, funnel analysis, conversion strategy and tactics
• Strong grasp of behavioural psychology and persuasion principles applied to web design and copy
• Hands-on experience with A/B testing tools such as VWO, Optimizely, AB Tasty or similar
• Experience with experimentation frameworks
• Advanced GA4 and Google Tag Manager skills
• Experience with heatmap and session-recording tools such as Hotjar or Microsoft Clarity
• Strong understanding of CVR, AOV, RPV, CAC, ROAS, LTV and checkout abandonment
• Experience with Shopify, WooCommerce, ticketing platforms or comparable commerce systems
• Experience optimising checkout and payment flows, including mobile
• Technical comfort working with developers on tracking, integrations and payment gateways
• Commercially minded, evidence-driven and pragmatic
• Organised and able to manage multiple brands, events and deadlines
• Experience in event ticketing, conferences, iGaming, travel or high-volume e-commerce is a strong advantage
• Experience with international journeys across markets, currencies and payment methods is a strong advantage
• Fluent in English (C1 or higher); additional languages are an asset

• Free iGaming Academy access
• Professional courses and training
• Travel perks, including attending major gaming events and visiting international offices
• Performance rewards and career progression opportunities through annual reviews and bi-yearly performance check-ins
• International exposure and opportunities to build relationships with industry leaders
• Remote work arrangement