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Marketing Manager

About the role

• Own Marketing Operations & Execution as the operational anchor connecting Marketing, Business Development, R&D, and Design.
• Keep HubSpot CRM data clean and consistent, including lead sources, lifecycle stages, and event leads.
• Support a smooth MQL-to-SQL handoff to Business Development.
• Coordinate funnel reporting for MQLs, SQLs, and CPL with BD analysts and the agency partner.
• Keep marketing workflows organized and transparent in Jira/Confluence.
• Co-create pitch decks, solution briefs, one-pagers, and value cards.
• Build structured enablement kits for onboarding Business Development Managers.
• Manage end-to-end preparation for international B2B tech conferences, including ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
• Onboard technical leaders as content contributors and coordinate review pipelines among R&D experts, writers, and design teams.
• Oversee lead nurture flows and buyer-journey alignment across IoT, AI, and embedded hardware verticals.
• Collaborate with the Marketing team, external agency, and cross-functional R&D, Business Development, and Design teams.

• 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
• Proven track record in B2B Sales Enablement, including creating structured pitch decks, solution briefs, and factsheets.
• End-to-end B2B Event Management experience, including pre/post-event ABM strategies and field collateral coordination for international conferences.
• Hands-on experience with HubSpot, GA4, LinkedIn Sales Navigator, data enrichment tools such as Apollo or Clay, event platforms, lead capture apps, Google Slides/PowerPoint, and Figma.
• Familiarity with Jira/Confluence.
• Proven ability to leverage AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
• Strong communication, organizational, and stakeholder management skills.
• Proactive, hands-on approach to cross-functional collaboration and project delivery.
• At least upper-intermediate English, written and spoken.
• Nice to have: automated lead nurture sequences and workflows in HubSpot Marketing Hub.
• Nice to have: Thought Leadership project support or onboarding internal technical experts.
• Nice to have: domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
• Nice to have: adaptability and problem-solving skills in a fast-paced environment.

• The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member.
• Competitive compensation and perks.
• Annual performance review.
• Performance Bonus for individual achievements.
• Loyalty Bonus recognizing dedication to the company.
• 21 paid vacation days per year.
• Paid public holidays according to Ukrainian legislation.
• Corporate courses, knowledge hubs, and free English classes.
• Educational leaves.
• Medical insurance provided from day one.
• Sick leaves and medical leaves.
• Remote working mode available within Ukraine only.
• Free meals, fruits, and snacks when working in the office.