Creative Marketing Lead

• Become the first creative lead for the web-based social networking product
• Build the creative function from the ground up, including processes, testing methodology, and team structure
• Own end-to-end creative strategy across paid channels, beginning with Meta and expanding to Snapchat, TikTok, and Google, in partnership with the UA team
• Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration
• Generate original creative concepts, narratives, angles, and messaging for different audience segments
• Build and evolve creative testing methodology, including hypothesis design, clean test execution, and pattern recognition
• Hire, lead, and grow a team of 6 creative marketers and designers
• Set quality standards and provide hands-on feedback
• Track competitors and trends using Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center
• Turn competitor and trend observations into prioritized creative bets
• Embed AI tools into the creative production pipeline to increase testing speed and volume

• 3+ years in creative marketing, performance creative, or creative strategy
• 1+ year leading or mentoring a creative team
• Strong performance background and direct-response mindset
• Hands-on experience scaling creatives for Meta as a primary channel
• Practical experience with Snapchat or TikTok Ads
• Fluency in hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, and ROAS
• Understanding of how creative connects to registration, first purchase, revenue, and LTV
• Track record of personally scaled concepts backed by real numbers
• Daily practical use of AI tools for creative generation and research, such as Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar
• Own AI workflows or prompts that can be explained
• Upper-Intermediate English (B2+)
• Experience in social discovery or social networking niches is a plus
• Familiarity with credit-based or transactional monetization models is a plus
• User Acquisition or video production background is a plus
• Experience hiring creative marketers or designers is a plus
• Experience building AI-driven production pipelines or automations such as n8n or Make is a plus

• 20 paid vacation days
• 15 sick leave days
• 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events
• Corporate gifts and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
• Work from the Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools
• Collaboration with highly-skilled Middle & Senior professionals
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• Investment in modern AI tools and AI skills development