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Sales Director

About the role

• Own and lead the entire revenue generation function across Sales and Marketing
• Develop, execute, and optimize sales and marketing strategies to generate qualified leads and sustainable revenue growth for Hustler Marketing
• Own the full funnel from first client touchpoint through signed contracts and new client acquisition
• Audit existing sales and marketing operations and implement improvements
• Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing
• Optimize lead qualification, sales processes, pipeline management, and conversion rates
• Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
• Recruit, develop, and lead high-performing Sales and Marketing teams
• Manage departmental budgets, hiring plans, resource allocation, and channel investments
• Establish KPIs, performance metrics, reporting systems, and revenue forecasts
• Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, and commercial performance
• Present performance reports and strategic recommendations to Company Leadership
• Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and client success
• Identify market opportunities, strategic partnerships, and growth initiatives
• Research industry trends, competitors, ecommerce developments, and emerging marketing strategies
• Develop scalable processes, documentation, and operational frameworks
• Participate in leadership meetings and contribute to company strategy
• Report directly to Company Leadership

• At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
• Proven experience building, scaling, and leading high-performing Sales and Marketing teams
• Demonstrated ability to drive revenue growth and develop scalable commercial systems and processes
• Significant experience within a digital marketing agency or SaaS company serving ecommerce businesses (required)
• Experience generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
• Proven success closing new business and managing high-value sales opportunities
• Understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
• Strong analytical skills and ability to make data-driven decisions
• Experience managing departmental budgets, hiring, resource planning, and operational performance
• Leadership, coaching, and people management skills
• Outstanding written and verbal communication skills in English
• Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
• Ability to work independently and collaborate with cross-functional teams remotely
• Availability during office hours, Mondays to Fridays between 3–6 PM BCN time
• Ability to work 30–35 hours per week, approximately 140 hours per month
• Stable internet connection and a laptop or desktop computer capable of attending virtual meetings
• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
• Experience selling Email Marketing, SMS Marketing, or UGC services is a strong advantage
• Existing ecommerce or DTC industry relationships are a strong advantage
• Strategic thinking, problem-solving, and decision-making abilities
• Openness to constructive feedback and ability to provide effective coaching and feedback

• Uncapped performance-based commission tied to closed revenue
• Trial-and-adaptation period paid at full rate for the first two months
• Regular performance reviews every 9–12 months, with the first after 3–6 months
• Flexible work schedule
• Fully remote position