Creative Strategist, UGC & Performance Ads

• Analyze the product, target audience, reviews, competition, and performance data
• Develop angles and concepts for products, target audiences, funnel stages, and platforms
• Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
• Select suitable creators from the creator pool and source additional creators when needed
• Brief creators, answer questions, provide feedback on raw footage, and coordinate reshoots
• Review incoming content for brand fit, messaging, compliance, and editing quality
• Act as the creative point of contact for brands
• Present concepts, gather and contextualize client feedback, and manage approvals and coordination cycles
• Derive the next creative wave from results and client objectives
• Analyze the performance of hooks, creators, and formats, and apply learnings to new concepts

• Experience in creative strategy, UGC, social advertising, or content development, ideally in an agency, DTC brand, or creator environment
• Understanding of Hook Rate, Hold Rate, CTR, and CPA
• Ability to write audience-appropriate hooks, scripts, and briefs
• A strong eye for selecting credible creators
• Confident and professional communication with clients
• Strong organizational skills and a high degree of ownership, especially in a remote setup
• Native-level German and good English
• Alignment with the values of customer enthusiasm, authenticity, commitment to quality, reliability, and a friendly team culture

• Remote work, either 100% remote or hybrid from Cologne and Hamburg
• Coaching
• Professional development budget
• Annual development reviews
• Regular team events
• Trade shows and industry events
• Workations possible
• Hardware of your choice
• Meal allowance
• Public transport pass
• Urban Sports Club membership
• Two offices with rooftop terraces
• Dogs welcome