Creative Strategist, Paid Social – D2C Beauty

• Own the creative engine within the performance marketing team
• Develop concepts, angles, hooks, and messaging for paid social ads on Instagram, TikTok, and YouTube Shorts
• Derive concepts from audience insights, customer feedback, competitor analysis, and platform trends
• Independently conduct research, data queries, analysis, and reporting
• Develop full-funnel campaigns for new and existing customers
• Write scripts and briefs for video ads, UGC, and static ads
• Research and book creators in coordination with the influencer team
• Independently create creatives, variations, iterations, and rapid tests
• Manage agencies and video editors on larger projects
• Collaborate with Brand and Design to maintain brand identity
• Own the testing roadmap, hypotheses, test setup, and evaluation
• Conduct landing page tests together with the e-commerce team
• Build and maintain a learnings library
• Analyze performance and scale successful creatives with the paid media team
• Quickly stop underperforming creatives
• Use AI tools for ideation, script and hook variations, iterations, and localization

• Several years of experience as a Creative Strategist or concept-driven performance marketer
• Ideally, experience in D2C, particularly beauty; alternatively, supplements or health
• Proven track record of generating revenue through paid ads on Instagram and TikTok
• Experience working with influencers and UGC creators
• Ability to independently read and evaluate performance data in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of revenue, efficiency, and scalable campaigns
• A strong instinct for hooks, storytelling, and consumer psychology
• Understanding of beauty brands and platform culture
• Highly hands-on and structured, with the ability to build standards and processes
• Open, clear communication and results-oriented decision-making
• Ability to make independent decisions at a fast pace within a clear framework
• Very good German and English skills
• Proficiency in Figma, Motion, and CapCut
• Canva experience is a plus
• Experience with competitive analysis tools
• French or Italian skills are a plus

• 100% remote within Germany, with an optional office in Berlin
• Flexible working hours
• Deutschlandticket
• Urban Sports Club membership
• Ownership and significant creative freedom
• Workations
• Personal and professional growth opportunities
• Annual professional development budget
• Regular team events in Berlin
• Complete home office equipment
• Flat hierarchies, fast decision-making, and genuine teamwork