Social Media Manager

• Develop and execute social media growth strategies for media brands and digital content platforms
• Manage and grow social media channels, including Instagram, Facebook, TikTok, YouTube, X, and other relevant platforms
• Translate media content, breaking stories, features, interviews, videos, and other editorial materials into platform-appropriate content
• Drive audience growth, engagement, reach, content discoverability, and brand visibility
• Monitor social media trends, platform algorithms, audience behaviour, and emerging content opportunities
• Analyse channel performance using platform analytics and other reporting tools
• Track key metrics, identify growth opportunities, and implement data-driven improvements
• Develop content calendars and coordinate publishing schedules with editorial and creative teams
• Identify high-performing content formats, headlines, hooks, captions, and distribution strategies
• Build and sustain active online communities while maintaining the brand's voice and reputation
• Prepare regular performance reports highlighting results, insights, and recommended actions
• Establish measurable growth targets and take ownership of achieving them

• Demonstrable experience growing media brands, digital publications, online news platforms, entertainment brands, or other content-driven media channels
• A minimum of 3 years' relevant experience in social media management, digital media, or audience development
• Evidence of successfully growing social media pages and channels, supported by actual performance data
• Strong understanding of the media industry, digital publishing, content distribution, and audience development
• Proficiency in social media analytics tools, including Meta Business Suite, YouTube Studio, TikTok Analytics, and other relevant platforms
• Ability to interpret analytics and convert insights into effective growth strategies
• Strong understanding of platform algorithms, viral content dynamics, audience retention, and engagement optimisation
• Excellent content judgement, communication skills, and attention to detail
• Ability to work independently, manage multiple platforms, and deliver results in a remote environment
• Updated CV highlighting relevant media and social media experience
• Portfolio of media brands or digital channels managed and grown
• Evidence of growth achieved, including follower/subscriber growth, reach, engagement, views, and audience retention where applicable
• Brief explanation of implemented strategies and achieved results
• Candidates must have demonstrable experience growing media brands or content-driven digital channels

• Salary: ₦200,000 – ₦250,000 Monthly