Marketing Specialist

• Execute multi-channel B2B marketing campaigns for an established Australian technology business
• Translate marketing strategy into campaigns across paid advertising, HubSpot, content creation, digital marketing, events and technology partner programs
• Work closely with the Chief Growth Officer and senior leadership
• Own campaign execution, marketing automation, creative production and performance reporting
• Plan, develop, launch and optimise integrated campaigns across email, LinkedIn, Google Ads, social media, content marketing and events
• Maintain a structured marketing calendar
• Track campaign expenditure, engagement, lead generation, attribution, ROI and pipeline contribution
• Develop and manage HubSpot workflows, automated email sequences, landing pages, forms and nurture campaigns
• Maintain segmented marketing databases and improve data quality and reporting
• Manage and optimise LinkedIn Ads and Google Ads campaigns
• Design on-brand creative assets and develop marketing content
• Maintain and update website content
• Coordinate event marketing activities and remote delivery support
• Collaborate with technology vendors, distributors and strategic partners on joint campaigns
• Manage Marketing Development Fund activities
• Prepare performance reports for the Chief Growth Officer and senior leadership
• Monitor and communicate campaign progress, budgets, conversion rates, ROI and pipeline contribution
• Maintain marketing dashboards using HubSpot, ConnectWise and other analytics platforms
• Work with sales and service teams to align initiatives and support lead handover
• Present data-driven insights and recommendations

• Approximately 5 years of hands-on marketing experience in a Marketing Specialist, Marketing Coordinator or similar role
• Proven experience managing LinkedIn Ads and HubSpot, including campaign execution, marketing automation, lead nurturing and performance reporting
• Strong understanding of paid digital marketing, campaign attribution, return on investment (ROI) and sales pipeline contribution
• Demonstrated experience executing end-to-end, multi-channel B2B marketing campaigns
• Strong graphic design skills using Adobe Creative Suite, Canva or similar tools
• Excellent written communication skills for digital campaigns, email marketing, social media and sales collateral
• Ability to manage multiple campaigns and competing priorities while maintaining accuracy and attention to detail
• Strong analytical and commercial awareness
• Confidence communicating campaign outcomes, opportunities and challenges to senior leadership
• Proactive, resourceful and self-directed approach
• Collaborative mindset and commitment to accountability, continuous learning and high-quality work
• Experience in a managed IT services provider, technology company or B2B professional services environment (nice to have)
• Familiarity with Google Ads, ConnectWise, website content management systems and marketing analytics platforms (nice to have)
• Experience coordinating co-branded marketing campaigns with technology vendors, distributors and strategic partners (nice to have)
• Knowledge of Marketing Development Fund (MDF) programs (nice to have)
• Experience supporting industry events, networking initiatives, sponsorships and partner marketing activities (nice to have)

• Get paid in Australian Dollars
• Medical insurance from day one for you + spouse (or parents if unmarried)
• Generous OPD coverage from doctor visits to all your medical needs
• Home office setup allowance
• Internet allowance
• Gym & wellness allowance
• Regular team events & engagement activities
• Diji Assist mental health & counseling support
• Reimbursement for industry certifications
• Open-door culture
• Flexible work – home or office, wherever you do your best work
• Rewards & recognition
• Christmas and financial year-end parties