Google Ads Lead

• Strategically allocate budgets across all Google channels
• Optimize low-performing campaigns, such as underperforming PMax or Demand Gen campaigns
• Lead agile sprints and coordinate the Google squad to achieve CAC targets
• Develop and prepare the strategic SEA funnel initiatives for upcoming quarters
• Manage collaboration with the Brand Squad to maximize the use of high-end video assets (VSLs) for YouTube campaigns
• Manage the combination of highly efficient branded traffic and profitable scaling of generic Search and Shopping campaigns

• Several years of experience in performance marketing or SEA, with responsibility for Google Ads budgets
• Experience leading teams with short decision-making and feedback cycles
• Weekly performance reporting and ongoing data-driven reprioritization
• Strong data-driven mindset
• Confident working with real-time data, attribution models, and cohort analytics
• Strong strategic skills in orchestrating complex Search and Shopping funnels
• German at least at C1 level
• English at B2 level or above
• Scrum/Kanban experience is a plus, but not required

• Fully mobile working and flexibility: work from anywhere in Germany
• 30 days of annual leave plus 2 additional charity days
• Corporate benefits
• Fitness allowance
• Mental health platform (Nilo Health)
• Mobility allowance
• Animal sponsorship
• Team events
• Product packages
• A listening ear whenever you need it