Japan Country Manager – Crypto iGaming

• Own the Japan market strategy, commercial roadmap and P&L, with clear acquisition, revenue and profitability targets
• Develop and scale customer acquisition channels, including affiliates, influencers/KOLs, streamers, communities, SEO, paid media and strategic partnerships
• Build relationships and negotiate competitive CPA, revenue-share and hybrid deals with key local partners
• Drive growth in FTDs, active players, GGR/NGR and LTV while optimizing acquisition costs and ROI
• Oversee VIP operations, retention and reacquisition strategies, including reactivating dormant and high-value players
• Work closely with CRM to improve conversion, retention and player lifetime value, ensuring promotions and VIP incentives deliver strong ROI
• Define the brand's positioning for Japanese customers, ensuring campaigns, content and promotions are properly localized
• Build and lead the local operation, recruiting talent as needed and collaborating with central marketing, product, payments, compliance and operations teams

• Significant experience in Japan-facing online casino, sportsbook, crypto gaming or a closely related digital gaming business
• Proven track record of scaling customer acquisition and generating revenue in the Japanese market
• Experience managing VIP, retention and player reactivation strategies
• Strong network across Japanese affiliates, influencers/KOLs, gaming communities and digital media
• Deep understanding of Japanese player behaviour, acquisition channels and affiliate economics, including CPA, revenue share, CAC, LTV and churn
• Experience managing acquisition budgets with clear ROI and profitability accountability
• Native or near-native Japanese and strong English communication skills
• Entrepreneurial mindset, strong commercial judgement and the ability to operate independently

• Competitive and flexible remuneration based on experience
• Potential for a substantial performance-based incentive scheme aligned with market growth and profitability