Email & SMS Marketing Manager – E-Commerce

• Own email and SMS marketing strategy and execution in Klaviyo
• Build, schedule, test, and optimize promotional campaigns
• Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention
• Segment audiences based on customer behavior, purchase history, and engagement
• Manage campaign calendars around promotions, launches, and key selling periods
• Partner with creative and e-commerce teams on messaging, offers, and campaign assets
• Run A/B tests across subject lines, content, offers, timing, and audiences
• Monitor deliverability and list health
• Track revenue, conversion, engagement, and retention performance
• Use performance data to continuously improve email and SMS results

• Strong hands-on experience with Klaviyo
• Proven email and SMS marketing experience in e-commerce or DTC
• Experience building sophisticated automated flows and customer journeys
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Comfortable analyzing revenue, conversion, open, click, and retention metrics
• Strong copy, merchandising, and promotional instincts
• Experience with A/B testing and campaign optimization
• Understanding of email/SMS deliverability and compliance best practices
• Experience marketing consumer products is a plus

• Fully remote work arrangement
• Growth and career development opportunities
• Opportunity to innovate and make an impact
• Collaboration across global teams and geographies