Senior UA Creative Strategist – Mobile Games

• Develop a continuous pipeline of new video ad concepts, hooks, formats and creative hypotheses
• Decide which ideas are worth producing and testing based on market trends, player psychology, competitor activity and performance data
• Build a weekly creative roadmap and search for new creative angles
• Research mobile game advertising across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral and emerging channels
• Study and deconstruct successful ads, including hooks, pacing, storytelling, gameplay, visual treatment, sound, creator style, emotional trigger and CTA
• Track TikTok, Reels, Shorts, creator and internet culture trends and identify performance advertising applications
• Maintain a library of ads, formats, hooks and creative patterns
• Write production-ready creative briefs, scripts, storyboards and references
• Direct and provide feedback to editors, motion designers, game capture teams, UGC creators, AI creators and external agencies
• Review work in progress and ensure the creative idea is clearly executed
• Work with UA managers to interpret CTR, IPM, CVR, CPI, ROAS, retention and other performance signals
• Turn winning ads into new hypothesis families, stop weak directions and respond to creative fatigue
• Use AI tools to prototype concepts, generate variations and evaluate AI-native workflows
• Identify, brief and manage specialist agencies, creators, editors, AI studios and playable ad providers
• Evaluate external partners based on performance, speed and creative thinking
• Build a flexible production network capable of executing varied ideas quickly

• Around 3 to 5 years of relevant experience in mobile games, mobile apps, performance creative, creative strategy, advertising or a closely related field
• Strong understanding of mobile game UA creative and performance advertising
• Exceptional instinct for short-form video, including hooks, pacing, storytelling, visual communication and attention
• Strong analytical thinking and comfort interpreting creative performance data
• Ability to look at an advertisement and explain why it works
• Ability to turn insights into clear creative hypotheses and actionable briefs
• Deep curiosity about games, advertising, internet culture, creators and emerging formats
• Strong familiarity with current generative AI creative tools and workflows
• Excellent communication and creative feedback skills
• High initiative; naturally research, experiment and bring ideas without waiting to be asked
• Comfortable challenging existing assumptions when there is a better direction

• Market competitive, tax-free USD salaries
• Paid Time Off
• Performance Bonus
• Annual Performance Reviews