Country Manager – DACH

• Develop and execute the commercial strategy for the DACH region, aligned with company objectives and growth targets
• Create annual business plans, sales forecasts, and account growth strategies
• Drive market share growth across Germany, Austria, and Switzerland through existing and new channels
• Identify and develop new business opportunities, customers, and routes to market
• Monitor market trends, competitor activity, customer insights, and industry developments
• Deliver revenue, profit, and inventory objectives
• Build and maintain relationships with distributors, key retailers, and strategic partners
• Lead commercial negotiations and annual business planning with key accounts
• Manage pricing, margins, promotional activity, inventory planning, and commercial investments
• Drive account performance through business reviews and growth initiatives
• Ensure execution across consumer electronics, photography, department store, lifestyle, and specialty retail channels
• Partner with Marketing and PR teams on local strategies and trade marketing initiatives
• Ensure execution of point-of-sale materials, merchandising standards, and retail activations
• Maintain market presence through customer visits, retail audits, industry events, and trade shows
• Deliver product education, training, and commercial presentations
• Gather and communicate customer feedback, market intelligence, and opportunities to internal teams
• Support and develop local team members
• Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Product teams
• Represent the DACH market within the broader European organisation
• Align local market needs with global business priorities

• 5+ years of experience in a Country Manager, Sales Manager, Key Account Manager, or similar commercial leadership role
• Proven success managing sales within the consumer electronics, photography, imaging, premium consumer goods, or related industries
• Strong knowledge of the DACH retail landscape and experience working with distributors and retail partners
• Demonstrated ability to grow market share and deliver commercial results in competitive markets
• Strong commercial acumen with excellent forecasting, planning, and analytical skills
• Experience negotiating complex commercial agreements and managing strategic customer relationships
• Solid understanding of retail economics, margin structures, promotion planning, and category management
• Experience developing and executing trade marketing and retail activation strategies
• Excellent communication, presentation, and stakeholder management skills
• An entrepreneurial mindset with the ability to identify opportunities and convert them into results
• Highly organised, self-motivated, and comfortable working autonomously
• Experience using ERP and business planning systems; familiarity with Business Central is advantageous
• Fluent German and English language skills are required; French is a Plus