Copywriter – Strategist, VSL, AI

• Manage the full creative process from scripting through final creative
• Produce high-converting creatives for paid channels, including Meta VSLs, UGC ads, and direct-response ads
• Script direct-response creatives
• Analyze Meta creative performance data to improve creatives and advertising performance
• Collaborate with the marketing team on creative concepts and ideas
• Conduct customer and competitor research
• Provide monthly and quarterly creative reports
• Decide next steps for scaling Meta Ads through improved creative
• Produce at least 15 ad briefs per week while maintaining volume and quality
• Develop end-to-end VSL briefings covering angle, hook, script, and structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data

• Fully remote
• Fluent in English
• 3+ years of experience with performance creative for DTC brands or at a creative agency
• Strong analytical skills and hands-on experience interpreting data from Northbeam, Facebook Ads, spreadsheets, and reporting tools
• Willingness to work overtime or weekends if needed
• Excellent cultural fit aligned with the stated company values
• Excited to help scale the company and work closely with the founders
• Proven VSL copywriting experience with direct-response/performance brands
• Deep DTC experience, including naming brands and spend levels behind prior work
• Proven experience with short- and long-form Meta VSLs, especially long-form VSLs
• Current AI stack in production
• Ability to deliver volume and quality in the same week without being chased
• Deep fluency with DTC and modern consumer brands

• Generous performance bonus structure
• Percentage of ad spend bonus structure
• Fully remote work