Growth Marketer, Community Builder

• Shape and lead the panel acquisition strategy, including budget development
• Find audiences and communities fitting survey topics
• Search for and evaluate recruitment channels including online communities, forums, social media groups, professional networks, and paid media
• Minimise acquisition cost per verified panellist while growing the panel
• Plan, launch, and optimise paid and organic acquisition campaigns
• Conduct outreach to invite suitable individuals to join the survey panel
• Run structured experiments and discontinue ineffective ones
• Launch calls to existing panellists to answer surveys and respond to panellist queries
• Use AI tools to assist and automate wherever possible
• Support onboarding of new panellists and maintain accurate participant records
• Protect LinkedIn and GitHub verification standards
• Improve existing processes
• Track and report campaign performance end to end
• Monitor recruitment results and identify which acquisition channels should receive more budget
• Deliver success milestones including 800 new developers onboarded in three months and around 2,500 in six months

• Four to five years of relevant experience in growth/performance marketing
• Experience owning a CPA or CAC target end to end
• Analytical skills covering attribution, funnel and cohort analysis, channel-level unit economics, and reporting
• Strong written communication skills in English
• Based in Europe (any country)
• Comfortable initiating contact with people in public developer communities under the SlashData and/or Developer Nation brand name
• Good organisational skills and attention to detail
• Ability to manage multiple campaigns and follow structured processes
• Comfortable using spreadsheets and online tools for tracking tasks and participants
• Experience engaging with online communities or professional groups
• Use of advanced AI tooling, e.g. Claude Code or similar
• Nice to have: experience scaling a community
• Nice to have: experience in participant recruitment, panel management, or survey or market research
• Nice to have: familiarity with Google Ads, Meta, LinkedIn, HeyReach, CAC, LTV, payback period, and UTM tracking

• Additional bonus based on company profitability
• Two team events per year: one in-person international meetup and one virtual global team event
• Flexible working environment built on trust and ownership
• £1,000.00 per year training budget
• Monthly Amazon book allowance
• Exposure to senior leadership and strategic decision-making
• £500.00 annual co-working budget
• £500.00 initial home office setup budget plus laptop
• Spotify Premium or Netflix subscription
• One self-care day
• Open access to leadership
• Clear feedback loops
• Real autonomy and accountability
• Space to test ideas and improve systems