Paid Ads Specialist

• Perform comprehensive audits on Google Ads, Microsoft/Bing Ads, and Meta Ads Manager accounts
• Design, build, and execute tailored multi-channel paid strategies aligned with client growth objectives
• Conduct keyword research, audience segmentation, and competitor analysis to maximize ROAS
• Configure product feeds in Google Merchant Center, set up conversion tracking, and deploy tags via Google Tag Manager
• Collaborate with web developers and use WordPress, Shopify, Magento, and Aero for landing page and tracking implementations
• Build and maintain long-term client relationships
• Create data-driven paid advertising proposals and pitch presentations
• Maintain monthly performance reporting for client stakeholders
• Address performance concerns and escalations to support client retention
• Mentor junior specialists and oversee workload distribution, quality control, and SOPs
• Deliver department overviews and campaign performance data to the Marketing Manager
• Identify knowledge gaps and deliver targeted training sessions
• Reinforce company core values across team and client interactions

• Minimum 3+ years of hands-on experience managing paid ad campaigns within a fast-paced agency setting
• Exceptional verbal and written English communication skills; comfortable presenting to senior client executives and holding strategic conversations
• Advanced working knowledge of Google Search Console, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Business Suite, and Bing Ads
• Practical experience working alongside Shopify, WordPress, Magento, and Aero
• Solid understanding of best practices for international paid search strategies and multi-region campaign deployment
• Proven track record of analyzing complex data, translating metrics into strategic recommendations, and clearly articulating campaign value to stakeholders
• High level of ownership over departmental output, client satisfaction, and performance targets

• Public holidays in UK