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Product Marketing Manager

About the role

• Own the end-to-end marketing plan and execution for each product feature
• Align feature launch plans with commercial teams
• Drive channel plans with website, social, paid, and lifecycle marketing owners
• Craft and set up emails, in-product messages, and Loom-style demo videos
• Update product tours, onboarding emails, and the Onboarding Center for new launches
• Run the monthly product newsletter
• Partner on product content for major events including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
• Track feature adoption after go-live, identify stalled features, and determine fixes
• Partner on the annual product webinar calendar and host live product webinars
• Bring in presenters such as product managers, designers, engineers, and account managers
• Run promotional campaigns for existing features needing an adoption boost
• Localize content into Spanish when required
• Collaborate with product managers, marketing channel owners, account managers, and customer support representatives

• 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company
• Fluent business English
• Excellent storytelling in writing and on camera
• Track record of successful B2B email and in-product campaigns, ideally highly targeted
• Uses AI tools to work faster and more reliably while owning the quality of shipped work
• Comfortable digging into data and surfacing independent insights
• Fluent business Spanish and deep understanding of Latin American travel business culture (nice to have)
• Experience with CRM tools and customer engagement platforms such as Customer.io (nice to have)
• Experience with SQL, advanced Excel/Google Sheets, and other analytic tools (nice to have)
• Video and audio editing skills (nice to have)
• Full legal right to work in a LATAM country through citizenship or residency
• No visa sponsorship or relocation assistance is available
• Must submit a 3–5 minute video introduction as part of the application

• Unlimited paid time off through the “Time to Recharge” policy
• Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks each year, staying in WeTravel apartments
• Work From Anywhere benefit: up to four weeks per calendar year from another approved location
• Extensive paid family leave
• Three paid volunteer days per year
• 2-week cross-functional onboarding program
• Cutting-edge equipment and tools
• International, travel-loving team with a passion for adventure and innovation