Senior Marketing Analyst, Data & Analytics

• Own end-to-end analytics for paid channels, from impression to revenue attribution
• Build and maintain attribution models and funnel reporting across paid and organic channels
• Monitor campaign pacing, budget utilization, and performance against targets; surface anomalies and recommend actions
• Transform marketing data into executive-ready narratives explaining what happened, why it happened, and what should be done
• Develop weekly, monthly, and quarterly performance recaps for leadership
• Identify trends, risks, and opportunities across marketing channels and provide recommendations
• Partner with marketing and sales teams to interpret metrics
• Build and maintain Snowflake data models using SQL, dbt, or similar tools, integrating Google Ads, Microsoft Ads, Segment, Salesforce, Iterable, and ad-server data
• Manage and improve reverse-ETL pipelines feeding performance data into operational tools
• Create and own Looker dashboards for marketing KPIs, campaign health, and revenue forecasting
• Design and analyze A/B tests for paid campaigns, landing pages, and yield strategies
• Support channel-level experiments involving bid strategies, audience segmentation, and creative performance

• 5+ years in marketing analytics, growth analytics, or a closely related field — ideally in a marketplace, B2B SaaS, AdTech, or lead-gen environment
• Demonstrated experience owning paid marketing analytics across Google Ads, Microsoft Ads, and Meta
• Track record of producing analysis that changed a decision
• Expert-level SQL
• Strong Python for data manipulation and analysis
• Hands-on experience with Snowflake and dbt or an equivalent modern data stack
• Proficiency in Looker or Tableau/similar
• Familiarity with Google Ads API, Microsoft Ads API, Segment event tracking, and CRM data such as Salesforce or HubSpot
• Exceptional written and verbal communication
• Ability to structure ambiguous problems, frame hypotheses, and present findings with confidence
• Comfort presenting to senior stakeholders
• Deep understanding of paid marketing KPIs including ROAS, CPC, CPL, impression share, quality score, and attribution windows
• Familiarity with last-click, data-driven, and multi-touch attribution methodologies
• Understanding of lead funnels from impression through conversion and renewal