Director – Field Marketing

• Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore
• Translate Wingstop’s global brand DNA into a locally relevant and culturally resonant proposition for Indian consumers
• Develop and execute the India marketing strategy and launch roadmap
• Own brand strategy and positioning for India
• Lead the end-to-end go-to-market plan for the first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution
• Build an India marketing plan and investment framework supporting market entry, restaurant growth and future expansion
• Develop a scalable market-entry and new-restaurant-opening playbook for expansion beyond Bangalore
• Lead local consumer, cultural, category and competitive insight work
• Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management
• Build and grow ordering through brand-owned digital channels, improving conversions, repeat orders and AUV
• Partner in creating the CRM and Loyalty roadmap
• Develop national, state and hyperlocal relationships to generate traffic, including partnerships with DSPs
• Guide localization of global campaigns and creative assets while protecting brand standards, tone of voice and visual identity
• Advise the Brand Partner on marketing investment, local market priorities and long-term brand-building decisions
• Collaborate with Regional Marketing Directors to optimize activity based on data and learning
• Identify and activate culturally relevant partnerships, influencers, events and local moments
• Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams
• Manage marketing programs within budget, maximize ROI, and prepare performance updates and strategic recommendations for India and GSC leadership
• Introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings with the international team

• Minimum 8 years marketing experience, with significant experience in field, brand or market-entry marketing
• Track record of turning consumer and cultural insight into strong brand strategy and measurable commercial outcomes
• BS/BA in Marketing or related field
• Experience across brand strategy, integrated marketing, media, digital and social
• Experience leading agencies and complex cross-functional stakeholder groups
• Experience building brands in India and/or launching into new markets strongly preferred
• High stamina to travel up to 50%
• Ability to work extended hours as needed, including nights, weekends and holidays
• Must demonstrate entrepreneurial, service-minded, fun and authentic values
• Ability to collaborate effectively with empathy, respect and emotional intelligence

• Equal opportunities for everyone that works for us and everyone that applies to join our team
• Opportunity to work with a fast-growing restaurant brand
• International, cross-functional collaboration
• Travel opportunities up to 50%