Head of Digital & E-commerce, B2B, International Markets

• Develop and execute the digital and e-commerce strategy, aligning website improvements, marketing initiatives, and customer experience with business objectives and commercial targets.
• Own the website roadmap, identify customer pain points, prioritise improvements, and work with developers on briefs, functional specifications, and acceptance criteria.
• Improve end-to-end customer journeys across desktop and mobile, including product discovery, navigation, product comparison, enquiries, purchasing, and repeat ordering.
• Increase online revenue, conversion rates, customer retention, and profitability through testing, optimisation, and data-driven decisions.
• Ensure product information, pricing, specifications, imagery, availability, delivery details, and supporting resources are accurate and accessible.
• Oversee SEO, AI search and answer-engine optimisation (AEO/GEO), paid search, paid social, email marketing, organic social, and digital campaigns.
• Lead customer-facing content development, including buying guides, product comparisons, demonstrations, FAQs, and educational resources.
• Coordinate development and systems teams to improve e-commerce functionality, integrations, data quality, and workflows across ERP and CRM systems.
• Improve digital processes for trade accounts, enquiries, quotations, sample requests, technical downloads, and repeat purchases.
• Coordinate developers, designers, content creators, multimedia specialists, and data resources, setting priorities, deadlines, quality standards, and accountability.
• Monitor website performance, customer behaviour, marketing efficiency, qualified enquiries, revenue, and gross profit; present recommendations to senior leadership.
• Benchmark leading digital businesses, test new ideas, and recommend investments based on customer value and commercial returns.
• In the first 90 days: audit the business, website, customer journeys, and data; establish baselines; implement high-impact improvements; align teams; evaluate results; and present a six-month roadmap.

• At least 5 years of experience in digital growth, e-commerce management, digital commerce, or a closely related field.
• Proven ownership of a company website and its e-commerce or digital customer journeys.
• Demonstrated success improving conversion rates, customer experience, online revenue, or other measurable commercial outcomes.
• Experience leading or coordinating developers, designers, digital marketers, content creators, or other cross-functional specialists.
• Strong understanding of website usability, customer journey optimisation, conversion rate optimisation (CRO), digital analytics, and e-commerce best practices.
• Practical knowledge of SEO, paid advertising, email marketing, and content strategy, with the ability to manage specialists across multiple channels.
• Ability to translate business objectives and customer insights into clear technical requirements, development priorities, and creative briefs.
• Strong analytical skills and commercial judgement, with the ability to interpret performance data and make evidence-based decisions.
• Excellent written and spoken English, including the confidence to present recommendations, communicate with international stakeholders, and challenge ideas constructively.
• Experience using AI tools for research, analysis, workflow improvement, and content development, with appropriate verification of outputs.
• Strong project management skills, attention to detail, and the ability to work independently in a remote environment.
• Preferred: Experience in B2B e-commerce, wholesale distribution, manufacturing, building products, interior solutions, or other product-led industries.
• Preferred: Experience supporting customers or businesses in Australia, New Zealand, or comparable international markets.
• Preferred: Familiarity with Magento or other enterprise e-commerce platforms.
• Preferred: Experience with ERP and CRM integrations, product information management, trade portals, product configurators, or technical product catalogues.
• Preferred: Knowledge of customer education frameworks, including They Ask, You Answer.
• Preferred: An appreciation for design-led brands and high-quality digital presentation.

• Paid Philippine regular holidays
• Flexible working hours following New Zealand & Australian business time
• 100% remote work
• Independent Contractor Agreement