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DTC Performance Video Editor

About the role

• Edit, produce, and manage multiple creative projects focused on paid Meta ad creatives, including short- and long-form VSLs.
• Transform raw UGC into high-converting direct-response ads for paid channels.
• Consistently deliver 8 ad briefs per week while maintaining volume and quality.
• Analyze prior video metrics to improve views, conversions, and performance bonus.
• Apply direct-response copywriting and marketing principles to scripts and editing, including hooks, problem/solution flow, testimonials, and CTAs.
• Manage daily workload autonomously and meet deadlines with minimal oversight.
• Learn and use new tools, software, editing techniques, and AI-first workflows.
• Ensure videos meet quality standards and instructions while minimizing revisions.
• Communicate proactively with founders and executive leadership.
• Create ad variations and iterations to scale winning ads and improve performance.
• Collaborate with creative strategists, copywriters, and performance teams.
• Edit VSLs and direct-response video ads using AI-first workflows.
• Troubleshoot underperforming campaigns by testing edits, structures, and hooks.
• Monitor social media, UGC trends, internet trends, and editing styles to keep creatives fresh and competitive.

• Fully remote.
• Fluent in English.
• Proven experience creating short-form direct-response videos for DTC brands.
• Proven experience with professional video-editing software; strong preference for Adobe Premiere Pro.
• Proven experience editing Meta/Facebook paid ads that convert.
• Comfortable producing 8 ad briefs per week.
• Proficiency in Adobe Premiere Pro.
• Ability to combine storytelling with data-driven feedback to refine and improve ads.
• Willingness to work overtime or on weekends if needed.
• Excellent cultural fit according to the stated company values.
• Excited to play a major role in scaling the company and work closely with founders.
• Deep DTC experience, including naming brands and spend levels behind prior work.
• Proven experience with short- and long-form Meta VSLs; long-form is the bulk of the work.
• Current AI stack in production.
• Ability to deliver volume and quality in the same week without being chased.
• Ability to work fluently across AI video and UGC tools such as Higgsfield.
• High autonomy and ability to adapt quickly to changing tools, guidelines, and video styles.

• Generous performance bonus structure
• Percentage of ad spend bonus structure
• Fully remote work