Senior Product Marketing Manager

• Own go-to-market for Upbound’s AI inference work
• Define positioning and messaging for the AI inference portfolio, including message architecture, value framework, and proof for claims
• Develop competitive and market strategy for the AI inference and infrastructure landscape
• Lead end-to-end launches, from narrative and press through analyst briefings and sales enablement
• Develop enterprise buyer personas and journeys for CIOs, VPs of Engineering, VPs of AI, and platform teams
• Create sales enablement materials including sales plays, discovery questions, objection handling, cost and ROI models, and customer stories
• Provide input on pricing and packaging based on enterprise purchasing and budgeting
• Define the open-source-to-commercial path and differentiate the project and product narratives
• Serve as a named spokesperson by briefing analysts, preparing executives, and appearing on stages, podcasts, and in the community

• 8+ years in B2B enterprise software product marketing
• Meaningful experience with infrastructure, developer, or data platform products sold to technical buyers
• Enterprise go-to-market experience that closed real revenue
• Working knowledge of AI and inference, cloud infrastructure, modern software deployment and operations, and the Kubernetes ecosystem
• Experience marketing open-source and commercial products within the same organization
• Experience taking a new, technically ambitious product to market in an emerging category
• Ability to write and ship copy personally
• Comfort with speed and ambiguity
• Ability to build trust with engineers and senior sales leaders
• Customer-obsessed approach and ability to communicate with platform engineers, VPs of Engineering, and VPs of AI
• Familiarity with the Pragmatic Marketing discipline

• Usage-based models and a product-led company environment
• Opportunity to work with cutting-edge cloud technologies
• Opportunity to directly impact how revenue is generated and scaled
• Opportunity to build from the ground up and shape growth-driving systems and strategies