Head of Performance Marketing

• You will oversee the entire marketing function, spanning performance marketing, content, and community.
• You will develop strategies, set priorities, and maintain a clear strategic direction.
• You will set up effective paid social campaigns, particularly on Meta, continuously optimize them, and scale them systematically.
• You will lead and further develop the existing team, with a focus on efficiency, individual strengths, and professional growth.
• You will develop the brand holistically, with a clear focus on brand and storytelling—from the first touchpoint through long-term brand loyalty.
• You will analyze figures and dashboards, test hypotheses, optimize funnels, and derive effective actions.
• You will work closely with the founders, contribute new ideas, and help shape the brand’s strategic direction.

• At least 5 years of professional marketing experience, ideally in a startup or agency environment.
• Strong performance marketing expertise, with hands-on operational experience, particularly in Meta advertising.
• Team leadership experience: you have led and further developed a marketing team.
• Strong understanding of branding: you value strong brands, great design, and clear language—and know how to bring them together consistently.
• Analytical mindset, confidence working with KPIs and tools, and experience managing budgets.
• You have the drive to tackle challenges, think in a solution-oriented way, and take ownership.

• Startup culture: We are a fast-growing and dynamic startup where your sense of ownership is valued.
• You will work closely with the founders, contribute new ideas, and help shape the brand’s strategic direction.
• Fast decision-making processes and open communication.