Senior Product Marketing Analyst – Affirmative Action Position for Black Professionals

• Collaborate with multidisciplinary teams across one or more product squads and regularly work with Product, Technology, and UX teams
• Take responsibility for promoting and disseminating the squad’s products
• Translate the product’s value proposition into positioning and messaging that resonate with consumers, understanding the business and the audience’s pain points
• Use product metrics and performance indicators to recommend and support decision-making across teams
• Monitor competitors’ market activities and propose action plans for the marketing mix
• Qualify, engage, and convert leads and marketing initiatives in partnership with Creative and Performance teams
• Manage budgets and support marketing projects

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• At least 2 years of experience in product marketing or digital marketing
• Experience with paid media campaigns, including an understanding of media and performance metrics
• Experience preparing briefs and presentations
• Excellent written and verbal communication skills
• Knowledge of CRM systems
• Advanced proficiency in Excel or Google Sheets
• Advanced proficiency in Google Analytics
• Innovative and strategic mindset, with the ability to address diverse day-to-day demands
• Ability to investigate and identify patterns through data analysis
• Preferred: knowledge of or interest in Brazilian public education
• Preferred: knowledge of growth marketing and A/B testing
• Preferred: strong ability to collaborate with Technology teams and knowledge of digital products and agile methodologies

• Temporary position lasting 5 months
• Remote work
• Collaborative, innovative, and purpose-driven environment
• Workplace that values diversity and promotes inclusion
• Support for necessary learning and development, subject to company availability
• Participation in marketing projects
• Opportunity to work with products and content focused on Brazilian public education