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Content Manager – iGaming

About the role

• Plan, produce, and optimize high-quality content for Eastern European markets
• Execute the editorial roadmap according to SEO priorities, audience expectations, and business objectives
• Collaborate with SEO specialists, Editors, Writers, Product teams, and Business stakeholders
• Coordinate Content Writers and ensure quality standards and smooth editorial operations
• Create, plan, and manage content production according to the editorial calendar and SEO priorities
• Conduct keyword research and competitor analysis to identify content opportunities
• Create detailed content briefs including target keywords, structure, and tone of voice
• Ensure published content aligns with brand guidelines, audience expectations, and business goals
• Oversee content production from ideation to publication, meeting deadlines and quality standards
• Update and optimize existing content to improve SEO rankings and user experience
• Monitor content performance using analytics tools and identify improvement opportunities
• Ensure internal linking, metadata, and formatting follow SEO best practices
• Track performance metrics with the SEO team and adjust content strategies
• Collaborate with Writers, Editors, and Designers to ensure consistency and accuracy
• Review drafts for editorial quality, factual accuracy, and clarity
• Support localization or adaptation for Eastern European markets
• Participate in content review sessions and provide feedback to improve editorial standards and workflows

• 2+ years of experience in digital content management, editorial roles, or SEO content strategy
• Strong understanding of SEO best practices and content performance metrics
• Excellent writing, editing, and organizational skills
• Ability to manage multiple projects and stakeholders simultaneously
• Experience working with CMS platforms (WordPress or similar) is a plus
• Familiarity with sports, betting, or iGaming industries is highly valued
• Fluent English and Polish proficiency
• Knowledge of Eastern European languages is a significant advantage, especially Bulgarian or Czech
• Strong attention to detail and commitment to editorial quality and accuracy
• Must be 18+

• A fully remote role with flexible working hours
• A multicultural and collaborative team environment
• Career development opportunities within a fast-growing international media company
• A culture that values autonomy, innovation, and initiative
• Competitive salary, based on experience and profile
• Opportunity to work on high-traffic sports platforms reaching millions of fans worldwide