SaaS Growth Marketing Specialist

• Build, launch, and manage Meta Ads campaigns from the ground up
• Manage audience targeting, budget allocation, creative testing, optimization, and scaling
• Establish, audit, and maintain conversion tracking across Meta Ads, the website, and SaaS signup funnel
• Use Meta Pixel, Conversions API, and custom conversion events
• Analyze the full customer acquisition funnel from ad engagement and signup through activation and paid conversion
• Identify bottlenecks and improve conversion rates
• Develop and execute a structured creative testing strategy
• Recommend video concepts, hooks, messaging angles, and ad formats using performance data and customer insights
• Implement landing page optimization and A/B testing initiatives
• Build reporting dashboards tracking CAC, conversion rates, and other SaaS growth metrics
• Translate findings into actionable acquisition strategies
• Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions

• Proven experience running customer acquisition campaigns for SaaS businesses
• Strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels
• Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling
• Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation
• Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing
• Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics
• Advanced English (C1+)
• Experience developing creative strategies for paid social advertising, particularly video ads, is a plus
• Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus
• Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus

• Competitive salary in USD
• Remote-first flexibility
• Work from anywhere
• PTO
• Paid U.S. holidays