Demand Generation Analyst

• Develop and implement B2B Demand Generation strategies
• Plan and monitor campaigns, channels, and demand generation initiatives
• Monitor Marketing and Sales funnel metrics and performance
• Analyze data, identify opportunities, and propose improvement actions
• Manage requests and coordinate the agency and strategic partners
• Monitor Marketing investments and the efficiency of initiatives
• Partner with the Sales team to generate leads, opportunities, and pipeline
• Present results and recommendations to leadership
• Ensure the continuous evolution of strategies focused on results and revenue generation

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related field
• Experience in Demand Generation, Growth, Performance Marketing, Inbound Marketing, or related areas
• Experience with B2B Marketing, preferably in technology companies
• Experience planning and managing campaigns
• Knowledge of the Marketing and Sales funnel and performance metrics
• Experience managing agencies and partners
• Knowledge of paid media, Marketing automation, and CRM
• Knowledge of tools such as RD Station
• Experience in technology, SaaS, or Cloud companies
• Experience with complex B2B sales and long sales cycles
• Knowledge of SEO, website metrics, and organic performance analysis
• Experience integrating Marketing and Sales operations
• Knowledge of Microsoft Dynamics
• Experience analyzing pipeline, Marketing attribution, and ROI
• Experience managing performance marketing agencies

• Health and dental insurance
• Meal/food allowance on a Flash card
• Home office allowance
• Gympass / Wellhub
• Life insurance
• Extended maternity and paternity leave
• Various partnerships and discounts in education, healthcare, and leisure
• Continuous feedback culture, including semiannual reviews, 1:1 meetings, an Individual Development Plan (IDP), and BHS Experience