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Google Ads Media Buyer – Growth Strategist

About the role

• Own a portfolio of DTC and eCommerce Google Ads accounts end to end
• Serve as strategist, media buyer, and direct client point of contact
• Manage monthly budgets from $5,000 to well into six figures
• Present results, plans, and strategic reasoning to clients
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom audits for clients
• Separate brand and non-brand performance and manage them appropriately
• Analyze PMax performance and distinguish branded from incremental volume
• Audit Google automation, auto-applied recommendations, assets, and sitelinks
• Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and resolve bottlenecks across creative, offer, AOV, landing pages, checkout, and tracking
• Build landing pages, scripts, reporting, and other tools needed by accounts
• Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
• Communicate directly with clients during US Eastern business hours

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
• Demonstrated results involving CPA, ROAS, revenue, and the changes made to achieve them
• Specific experience with Shopping and PMax, not only Search
• Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
• AI-native working style; already using Claude or an equivalent as a working tool
• Ability to build and ship a landing page using Claude or an equivalent
• Native or near-native English communication skills
• Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively
• Ability to work US Eastern business hours for client calls
• Bonus experience building or operating a Shopify store or running Meta at spend
• Ability to own client relationships, account strategy, buying, auditing, tracking, feeds, landing pages, and reporting end to end
• Ability to work independently without a ticketing system or detailed weekly instructions

• Remote work worldwide
• Flexible schedule; no time clock
• Autonomy and trust from day one
• Fast feedback
• Opportunities for professional growth into senior strategy and increased responsibility
• Work on real brands with real budgets
• Aggressive testing and rapid learning
• Influence over how Google is run across the agency
• Strong team retention