Ads Manager

• Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram
• Develop and test ad copy, creatives, audiences, and targeting strategies
• Monitor campaign performance daily and optimize CPL, ROAS, CTR, and CPC
• Conduct A/B testing on ads, audiences, and landing page combinations
• Manage and allocate ad budgets to maximize ROI
• Generate regular performance reports with actionable insights and recommendations
• Collaborate with internal team members to align ad strategy with referral program goals
• Stay current on Meta advertising policies, algorithm updates, and best practices

• Minimum 2 years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns
• Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel
• Strong understanding of audience targeting, lookalike audiences, and retargeting strategies
• Experience with campaign objectives including lead generation, conversions, and awareness
• Ability to interpret analytics data and translate findings into optimized strategies
• Excellent written and verbal English communication skills
• Highly organized, self-directed, and able to meet deadlines independently
• Experience in legal industry or law firm marketing is a plus
• Willingness to work in US time zones (PST, EST, CST)
• High school diploma or equivalent
• Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup
• Own PC/laptop meeting specified hardware, operating system, storage, browser, and security requirements
• Headset/earphone with noise cancellation and webcam at 720p or higher
• Designated, quiet, well-organized workspace free from distractions

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves