Head of Demand Generation

• Own and scale the end-to-end demand engine converting the builder community and PLG motion into pipeline for Mid-Market and Enterprise
• Design and lead acquisition, activation, and expansion programs across all channels
• Drive pipeline creation through paid media, SEO, content, events, ABM, and partner/community co-marketing
• Define and manage full-funnel experiences from website/CRO through trial activation and enterprise nurture
• Build and run ABM programs for top accounts with AEs, SDRs, and SEs
• Run high-cadence experiments on messaging, pricing, and conversion flows
• Improve PQL-to-MQA-to-SAL conversion through stage definitions and sales alignment
• Instrument lifecycle journeys including onboarding, trial nurturing, and PQL warming
• Act as player-coach for a team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months
• Set weekly channel reviews, monthly pipeline councils, and quarterly GTM planning
• Define hiring standards, regional coverage strategy, and demand-function role charters
• Own the demand technology stack in collaboration with RevOps
• Establish CAC payback guardrails, shutoff rules, and ROI discipline
• Forecast and report on ROI, velocity, coverage, and funnel health

• Owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
• Fluency in multi-touch attribution, forecasting, and CAC payback optimization
• Strong collaboration with Sales and a unified GTM approach
• Built and scaled ABM programs and CRO experiments targeting Enterprise
• Hired, developed, and led high-performing demand teams and agencies
• Ability to speak credibly to DevOps, IT, and SecOps buyers
• Community-led or open-source GTM experience is nice to have
• Partner co-marketing experience is nice to have
• Hands-on experience with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting is nice to have
• Field and event GTM experience in EU/US markets is nice to have
• Company language is English
• For countries other than Germany, existing right to work is required; Germany visa sponsorship is available

• Equity ownership in n8n
• Europe: 30 days of vacation plus public holidays
• US: 20 vacation days, 8 sick days, plus public holidays
• Europe: health and wellness benefits according to local country norms
• US: Multiple low-premium, low-deductible medical plans, no-cost premium HDHP option with pre-seeded HSA, dental and vision coverage
• Europe: Pension contributions according to local country norms
• US: 401(k) retirement plan with 4% employer match
• US: Company-paid short-term and long-term disability insurance
• US: Life insurance
• €1K (or equivalent) annual professional development budget for courses, books, events, or coaching
• Regular hackathons
• Remote-first work across Europe with regular off-sites
• $100 per month to support open-source projects
• Transparency into company work and performance