Customer Growth Marketing Manager

• Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership
• Build plans tied to revenue, renewal, and expansion objectives
• Report program-sourced pipeline, influenced expansion ARR, and retention results
• Join customer meetings, account planning, pipeline reviews, and forecast calls
• Share engagement and risk signals with AEs, AMs, and CSMs
• Segment customers by industry, edition, size, adoption, and renewal date
• Design retention programs responding to falling usage, champion changes, low engagement, and upcoming renewals
• Build expansion plays with Account Managers
• Design industry-specific programs and relevant content
• Run edition moves, cross-sell, adoption programs, and targeted account plays
• Create offers, templates, and talk tracks for commercial teams
• Organize user groups, roundtables, executive dinners, webinars, and regional event moments
• Source customer stories for case studies, videos, references, reviews, and speaking opportunities
• Build and support a customer advocate base
• Adapt central brand, product marketing, and lifecycle programs for EMEA
• Use AI and tools including HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafting

• 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
• Customer-first instinct and genuine curiosity about customer motivations
• Ability to interpret usage, renewal, and pipeline data
• Experience designing and running multi-touch programs end to end
• Experience working inside or alongside sales and Customer Success teams
• Matrix experience delivering to a commercial leader while maintaining marketing standards
• Excellent written and spoken English
• Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce
• Comfortable using AI tools every day
• Ability to own a region and work across time zones with a central team

• Full flexibility to work where and when you do your best
• 10% of working time dedicated to development
• Robust pension plan including life insurance
• Coverage for loss of work capacity or serious illness
• Health insurance covering hospital stays, surgeries, and physical therapy
• Laptop and iPhone provided
• Phone subscription provided
• Lunch, snacks, and drinks