Associate Director, Integrated Marketing

• Lead the France market end to end: diagnose challenges and opportunities, develop the strategy, and drive execution.
• Determine the marketing mix and provide strategic recommendations on the paid media mix.
• Lead the day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization of paid channels.
• Build integrated, multichannel marketing plans spanning media, influencer marketing, PR, and partnerships—from briefing through performance analysis.
• Regularly communicate market priorities, strategy, and results to leadership and cross-functional stakeholders.
• Adapt global learnings to the French market and share local insights with the global organization.

• Strong leadership experience, with a demonstrated ability to oversee channel leads and drive a cohesive overall strategy.
• 8–10 years of experience in brand marketing, integrated marketing, or strategic marketing, ideally in consumer technology, lifestyle, or culturally distinctive brands.
• Marketing and/or media experience, with deep expertise and a strong understanding of the French market.
• Proven experience independently managing a market, from diagnosing challenges through execution.
• Proven experience launching multichannel campaigns that drive both emotional connection and measurable results.
• Strong understanding of the media landscape, channels, and performance measurement.
• Strong analytical skills, with demonstrated use of data and KPIs to measure the impact of initiatives and adjust strategy accordingly.
• Experience managing partnerships with celebrities, talent, influencers, or content creators—including agency relationship management—is a plus.
• Comfortable operating without a large team, wearing multiple hats, and working autonomously.
• Native or bilingual French; fluent English required.

• Fully remote in France
• Gross annual compensation of €100,000 to €111,000
• Start date: October 1