YOUR NEXT CHAPTER
Sales Manager – AdBlue
About the role
• Develop and execute the regional commercial strategy to grow market share and profitability
• Manage and grow strategic customer relationships across the transport, fuel retail, and industrial sectors
• Lead contract negotiations and manage commercial risks
• Drive pricing excellence and margin optimization while maintaining customer focus
• Identify and develop new business opportunities and partnerships
• Take full P&L responsibility for the Benelux region
• Monitor and optimize logistics and terminal-related costs with internal stakeholders
• Lead and develop a regional sales team consisting of a local Sales Manager and Sales Support function
• Track market developments, customer needs, and competitive activities and adapt strategies accordingly
• Collaborate with Customer Service, Logistics, Procurement, HESQ, Legal, HR, and other internal stakeholders
• Ensure compliance with Yara's HESQ standards, Code of Conduct, and competition law requirements
• Report to the Commercial Director South Europe
• Manage a regional sales organization with two direct reports
• Drive the sizeable multi-million-euro AdBlue® business across Belgium, the Netherlands, and Luxembourg
• Bachelor's degree in Business, Commerce, or another relevant field
• Master's degree preferred
• Minimum 5-10 years of successful B2B commercial experience
• Experience in the AdBlue®, urea, industrial chemicals, fuel retail, transport, or related commodity markets
• Strong track record in key account management, business development, and strategic negotiations
• Experience managing customer portfolios across multiple countries or regions
• Proven success in developing and executing commercial growth strategies
• Experience with P&L responsibility and margin management
• Previous people leadership experience is highly desirable
• Experience working within a matrix organization and collaborating across functions
• Strong commercial acumen with expertise in pricing and margin management
• Excellent negotiation and contract management skills
• Strong leadership capabilities with the ability to develop and motivate teams
• Analytical mindset with the ability to leverage market intelligence and sales data for decision-making
• Excellent communication, stakeholder management, and influencing skills
• Ability to work independently while maintaining strong cross-functional collaboration
• Strong organizational and prioritization skills
• Customer-focused, proactive, and results-driven
• High ethical standards and commitment to safety and compliance
• Fluent in Dutch and English
• French is considered a strong advantage
• Extensive travel within Belgium, the Netherlands, and Luxembourg is required
• Equal opportunity employer committed to diversity, equity, and inclusion
• Reference and background checks conducted where permitted by local law and when necessary for the role
• Remote work arrangement
• Permanent employment