Paid Social Marketing Manager

• Plan and manage paid social campaigns on Meta and TikTok
• Develop scalable strategies for ROAS, POAS, and CAC
• Optimize campaigns on a daily basis
• Scale accounts to high five-figure and six-figure monthly budgets
• Optimize for profitability rather than ad spend
• Evaluate initiatives based on performance data
• Develop UGC and founder ad concepts with the creative team
• Contribute to advertorial copy and scripts
• Collaborate with copywriters on conversion psychology
• Continuously test hooks, formats, and narratives
• Analyze campaign data on a weekly basis
• Prepare client reports and provide comprehensive client consulting
• Further develop social ads through SOPs and quality management
• Take on prospective functional leadership of the team

• At least three years of experience in paid social as a primary channel
• Proven experience scaling e-commerce accounts to high five-figure and six-figure monthly budgets
• Degree or vocational training in marketing or e-commerce
• Meta Blueprint certification is a plus
• In-depth knowledge of Meta Business Manager
• TikTok Ads Manager experience is preferred
• Proficiency with tracking tools such as Triple Whale, Tracify, or admetrics
• Understanding of direct-response mechanisms, UGC formats, and founder ads
• Confident handling of margins, contribution margin, retention, CAC, and POAS
• Practical experience deriving actionable recommendations from data
• Experience managing clients and independently overseeing multiple accounts
• German at native-speaker level
• Fluent English
• Strong sense of ownership and motivation to take on team leadership responsibilities in the future

• 30 days of paid time off
• Team events and workations twice a year, held in person at changing locations
• Weekly team recaps and coffee chats
• Company pension scheme
• JobRad bicycle leasing
• Company fitness membership through Wellpass
• €50 monthly tax-free benefit provided as a voucher of your choice
• Laptop of your choice and high-quality home office equipment
• Professional development budget, along with internal and external resources and mentors
• Full access to the internal AI stack
• 100% remote work