Online Marketing Manager – B2B Audiences

• Further develop all of LUMITOS’s online marketing activities
• Develop compelling campaign concepts and create high-converting copy for online presentations, email campaigns, and landing pages
• Develop forward-looking strategies for market-leading B2B portals
• Independently create campaigns to drive sustainable traffic growth
• Analyze campaign performance and prepare meaningful reports
• Report directly to the Head of Marketing
• Brief and coordinate external partners such as graphic designers, web designers, and SEO and SEA agencies
• Support business growth and the digital transformation of B2B marketing in Europe
• Act as a sparring partner for online marketing colleagues and actively promote innovation

• At least 5 years of professional experience in online marketing
• Confident using a range of online marketing tools, understanding their impact, and interpreting performance metrics
• Experience designing, implementing, and evaluating the success of online campaigns
• Strong communication skills
• Excellent written and spoken German and English
• Proven experience creating successful email marketing campaigns using tools such as HubSpot, Inxmail Professional, or Evalanche
• Extensive experience with marketing automation platforms such as HubSpot, Pardot, or Marketo
• Experience with web analytics, mouse tracking, and heatmaps
• Familiarity with agile methodologies and tools such as JIRA, Confluence, OKRs, and Value Proposition Design
• Experience running social media campaigns for B2B audiences
• Knowledge of neuromarketing principles and practical experience applying them
• Solid working knowledge of SEO and SEA
• Proficient in image and video editing as well as MS Office
• Experience with webinars, ideally using GoToWebinar or ON24

• Flexible working hours tailored to your needs
• Home office and remote work options
• Flat hierarchies enabling quick decisions and minimal coordination overhead
• State-of-the-art workplace based on activity-based working
• Workspace equipped with a high-performance PC, two monitors, a softphone, and a headset
• Work with Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based software
• Height-adjustable desks
• Weekly knowledge-sharing sessions across the entire team
• Comfortable lounge area with a well-equipped kitchen
• Restaurants, bakeries, supermarkets, dry cleaning, hairdressers, and a gym in the immediate vicinity
• Easily accessible by suburban train, bicycle, or car