Senior Marketing & Communication Specialist

• Own and execute local PR, influencer, brand and integrated marketing strategies in France
• Manage media relations, press activities, product announcements and PR agencies
• Develop and execute KOL/influencer campaigns, brand events, sponsorships and partnerships
• Coordinate paid media activations across social media, TV, OOH and radio
• Define, monitor and own KPIs across PR, influencer, brand and media campaigns
• Analyze campaign performance, benchmark results and identify improvement opportunities
• Translate performance data and market insights into actionable recommendations
• Represent ECOVACS in France with media, influencers, agencies and external partners
• Act as a local communication contact and brand spokesperson when required
• Build relationships with journalists, KOLs and industry stakeholders
• Adapt global and EMEA marketing strategies, campaigns and product messaging to the French market
• Share market insights, opportunities and recommendations with EMEA teams
• Manage marketing campaigns end-to-end from strategy and planning through execution and evaluation
• Coordinate product launches, retail activations, brand campaigns and external agencies
• Manage campaign timelines, budgets, deliverables and stakeholder expectations
• Collaborate with Sales, Product, Retail, Channel Marketing and EMEA teams
• Take responsibility for assigned marketing workstreams and business outcomes
• Drive continuous improvement in a fast-paced international environment

• Bachelor’s degree in Marketing, Communications or a related field
• 10+ years of experience within consumer electronics
• Experience as a PR/Communications/Marketing or similar role
• Understanding of media relations and digital media strategies
• Understanding of the business landscape and channel marketing, POSM etc.
• Experience with budget planning and allocation as well as defining and tracking KPI’s
• Affinity to work with numbers and a good understanding of ROI-concept
• Experience in implementing ATL campaigns in the French market
• Excellent communication abilities and interpersonal relationship skills
• Fluent English and French, oral and written
• Proficient in MS Office
• Organized and detail-oriented working style with strong negotiation skills
• Hands-on mentality and great ability to solve problems and make decisions

• The possibility to work independently in an experienced, vibrant and highly motivated team
• To grow with us in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Employee discount on ECOVACS robots