Social Media, Reputation Specialist

• Own TurFresh’s reviews and online reputation across Google Business Profile, Yelp and Birdseye
• Respond to reviews within 48 hours and handle negative reviews and public complaints
• Maintain review response guidelines and collaborate with Customer Service on review generation
• Track ratings, review volume, response rate and recurring themes by location
• Build and manage the community by answering comments, DMs and mentions
• Monitor conversations about TurFresh, competitors and turf care across local groups, Reddit and review sites
• Route sales and service inquiries to Customer Service in GoHighLevel
• Send weekly listening digests covering questions, objections, complaints, competitor activity and content ideas
• Turn content pillars into weekly channel calendars and write channel-specific posts, captions, story text and calls to action
• Brief creative resources, make basic edits and coordinate field content capture with technicians
• Schedule and publish content through GoHighLevel Social Planner across Instagram, Facebook, TikTok and YouTube
• Review and approve AI-generated calendars, captions, replies and reports; improve prompts and brand voice rules
• Report weekly performance, separate organic and paid results, track clicks and inquiries, and run copy and format tests
• Meet first-90-day objectives including establishing baselines, maintaining zero review backlog, launching guidelines, publishing weekly cadence, delivering reputation reports and implementing AI drafting workflows

• 3+ years managing social media and online communities for a brand or agency
• Excellent written English with clear, warm, persuasive copy for U.S. homeowners
• Proven community management experience, including managing comments and direct messages
• Reputation management experience on Google Business Profile, Yelp or Birdseye
• Social listening experience using native tools or platforms such as Sprout Social or Brand24
• Demonstrable results with numerical performance metrics
• Basic visual editing skills using Canva, CapCut or similar
• Comfort using AI as a drafting partner while retaining quality, accuracy and brand judgment
• Organized and self-directed working style
• Experience with GoHighLevel, Birdseye/review management platforms, Meta ad copy, UGC/creator-style content and pet-owner audiences are nice to have

• Full-time employment
• Remote work arrangement
• Working overlap with U.S. Pacific Time business hours