Freshpaint

Freshpaint is a healthcare privacy platform that empowers healthcare companies to leverage advanced marketing tools while remaining compliant with privacy regulations such as HIPAA. The platform replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system to ensure that sensitive data is not shared with non-compliant tools. Freshpaint offers features that block sensitive data by default, secure server-side connections, and provide a complete anonymous view of the customer journey. This solution is designed to assist healthcare marketers in achieving high performance marketing without compromising patient privacy.