HIT Strategies

HIT Strategies is the leading millennial and minority-owned public opinion research firm based in Washington, DC. Celebrating its fifth anniversary, HIT Strategies is recognized for its innovative and unconventional approach to understanding pivotal voter issues and political climates. The firm excels in employing both traditional and innovative research methodologies such as polling, focus groups, and social media listening to capture diverse community attitudes. HIT Strategies serves as an integrated member of client teams, offering data-driven strategies and insights aimed at understanding, predicting, and influencing target audience behaviors. The firm specializes in research for diverse groups, including Black Americans, Latinos, Asian & Pacific Islanders, women, LGBTQ+, Millennials, and Gen Z.