Insights Association

Insights Association is a dynamic company specializing in videometric platforms, which empower manufacturers and researchers to understand consumer and shopper decisions at scale. By capturing behavioral data from in-store and online shopping experiences, Nailbiter provides brands with actionable insights into consumer behavior, allowing them to make informed decisions based on stated, latent, and emotional responses. The company's platform facilitates behavioral market research, offering a comprehensive view of the shopper journey—be it in-store, online, or at home—and enabling brands to uncover hidden barriers to product success. With applications ranging from augmented reality displays to at-home product testing, Nailbiter is revolutionizing traditional market research methodologies and setting a new standard for consumer insights.