Equativ (formerly Smart)

Equativ is a prominent player in the advertising technology industry, offering solutions to engage digital marketplaces to help advertisers reach target audiences, and providing monetization strategies for publishers to optimize revenue. Specializing in both buy-side and sell-side technologies, Equativ provides a comprehensive suite of tools for advertisers and publishers alike, including SSP, ad server technology, and CTV formats. Following a merger with Sharethrough, Equativ positions itself as one of the largest independent ad platforms in the world, focusing on openness, accountability, and fair value to achieve advertising goals. With a strong emphasis on corporate social responsibility and diversity, Equativ is committed to enhancing its service offerings, scaling campaigns, and expanding into the fast-growing retail media channel.